How to Write Concepts. A well-developed concept is both an art and a science.The science comes from having the right elements in the right formula —for positioning concepts that means an insight, benefit and reasons to believe; for new product or service concepts that means a key benefit and succinct description. The art comes not just from the language used to bring the elements to life.
I feel “Design Concept” has a fairly subjective definition and different people understand different layers of a design concept differently. Goes without saying - this is my understanding of a concept, and yours could be totally different. And thi.
With all the homework you have done on the brand positioning statement and a brand idea, you have everything you need to write a brand concept. Write your concept in as realistic a manner as possible. Narrow it down to one main benefit and two support points. Moreover, it should be realistic enough to fit on your package, new product innovation.
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A design concept statement is basically a written communication in which you describe your plans for the space at hand to a client or other audience. The truth is, there isn’t a single correct way to write a design concept statement, but there are guidelines that can help make yours great. Significance. Design concept statements are integral.
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